| Tagline | Get to know your customers. |
| About | Google Analytics is a web analytics service that tracks and reports website traffic. It provides insights into user behavior and helps businesses optimize their online presence. |
| Pricing |
FREE
flat pricing
|
| Capabilities |
Web Analytics
|
| Best For | Businesses and marketers looking to analyze website traffic and user behavior. |
| Getting Started | Sign up online — no demo required |
| Category | Analytics |
| Solves | |
| Website | analytics.google.com |
Integrates with
A selection of tools that connect with Google Analytics — view all integrations →
Google Ads
Compare alternatives
Other tools that solve similar problems — view all Google Analytics alternatives →
GoHighLevel
by HighLevel, Inc.
Take your marketing to the next level!
Plans for every business owner
AI Analytics Platform for Modern Digital Analytics
Website Heatmaps & Behavior Analytics Tools
Looker
by Google
Business intelligence and data analytics platform.
Product Analytics for Mobile, Web & More