Google Analytics

FREE

by Google

Used by millions of websites worldwide.

Visit Google Analytics →

Tagline	Get to know your customers.
About	Google Analytics is a web analytics service that tracks and reports website traffic, providing insights into user behavior and website performance. It is designed for businesses and website owners to analyze visitor data and optimize their online presence.
Pricing	FREE freemium pricing
Capabilities	Web Analytics
Best For	Businesses and website owners seeking to understand and improve their online performance.
Getting Started	Sign up online — no demo required
Category	Analytics
Solves	Inability to measure sales performance and conversion rates → No analytics or tracking setup →
Website	analytics.google.com

Integrates with

A selection of tools that connect with Google Analytics — view all integrations →

Zapier BigQuery Firebase Google Data Studio Google Optimize Google Search Console Google Tag Manager HubSpot

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