Analytics & Data
No analytics or tracking setup
Making decisions on gut feeling. No data on who visits your site, what they do, or whether your marketing is actually working.
Without analytics, every business decision is a guess. You don't know which marketing channels drive revenue, where visitors drop off, or what content resonates. You're spending money and time without any feedback loop telling you what's working.
Signs you have this problem
- You can't say how many people visit your website each month
- No idea which marketing channel brings your best customers
- Product or feature decisions based on opinion instead of data
- You don't know where users get stuck or drop off
- Can't measure the ROI of campaigns, content, or ad spend
What to look for
- Website analytics to understand traffic, sources, and user behaviour
- Event tracking to measure specific actions (signups, purchases, clicks)
- Heatmaps and session recordings to see exactly what users do on your site
- Dashboards and reporting to share insights across the team
- Data pipelines to connect analytics with your CRM, ads, and other tools
5 tools we recommend
Google Analytics
by Google
Web analytics platform for tracking website traffic and user behavior.
The default analytics tool for a reason — it's free, comprehensive, and integrates with everything. GA4 has a learning curve but covers 90% of what SMBs need.
Product analytics platform for tracking user interactions in apps.
Event-based analytics built for understanding user behaviour in apps and SaaS products. Funnels, retention, and cohort analysis out of the box.
Heatmaps, session recordings, and surveys to understand user behavior.
Heatmaps, session recordings, and feedback polls. Shows you exactly what visitors do on your site — where they click, scroll, and get frustrated.
Digital analytics platform for understanding product usage and growth.
Powerful behavioural analytics with a generous free tier. Built for teams that want to understand what drives retention and conversion.
Segment
by Twilio
Customer data platform for collecting and routing analytics data.
Not an analytics tool itself — it's the pipe that sends your data everywhere. Collect once, route to any analytics, marketing, or data warehouse tool.