Analytics
Making decisions on gut feeling. No data on who visits your site, what they do, or whether your marketing is actually working.
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Running your business without website analytics is like navigating without a map. You have no insight into who's visiting your site, what they're interested in, or if your marketing efforts are paying off. This lack of data makes it challenging to make informed decisions and grow your business effectively.
Signs you have this problem
What to look for
Implementing a website analytics tool can provide you with valuable insights into your site's performance. Look for features that track visitor behavior, traffic sources, conversion rates, and user demographics. This data will help you make informed decisions to optimize your website and marketing strategies.
Our recommendations
Best for Canadian entrepreneurs
Ownr is ideal for Canadian entrepreneurs who need more than just analytics, offering a comprehensive platform for business registration and legal compliance, unlike Google Analytics and Looker, which focus solely on data insights. Its unique perks, like savings on RBC business accounts, make it a valuable choice for those starting and managing a business in Canada.
Best free starting point
Google Analytics stands out as the go-to solution for businesses of all sizes seeking a free, self-serve web analytics tool. While Ownr and Looker cater to specific business intelligence needs, Google Analytics provides essential insights into user behavior and traffic without any cost, making it accessible for budget-conscious businesses.
Best for data-driven teams
Looker is tailored for businesses requiring advanced business intelligence and data analytics capabilities, setting it apart from Ownr's focus on Canadian business services and Google Analytics' free web traffic insights. Looker's robust platform is suited for organizations that need in-depth data analysis beyond basic web metrics.
All 18 tools ranked
Ownr helps entrepreneurs manage their business data effectively, providing insights that can aid in understanding customer interactions and improving marketing strategies.
The default analytics tool for a reason — it's free, comprehensive, and integrates with everything. GA4 has a learning curve but covers 90% of what SMBs need.
Looker provides powerful business intelligence capabilities that help teams visualize and analyze their data, making it easier to track user behavior and marketing effectiveness.
Power BI allows users to create interactive reports and dashboards, enabling businesses to uncover insights from their data and make informed decisions.
Powerful behavioural analytics with a generous free tier. Built for teams that want to understand what drives retention and conversion.
Heatmaps, session recordings, and feedback polls. Shows you exactly what visitors do on your site — where they click, scroll, and get frustrated.
Event-based analytics built for understanding user behaviour in apps and SaaS products. Funnels, retention, and cohort analysis out of the box.
Not an analytics tool itself — it's the pipe that sends your data everywhere. Collect once, route to any analytics, marketing, or data warehouse tool.
