Head-to-Head Comparison

HubSpot CRM vs Zoho CRM

Side-by-side comparison of capabilities, pricing, and positioning. 3 shared capabilities, 3 unique.

HubSpot CRM

HubSpot CRM

by HubSpot

FREEMIUM

"Build demand, win deals, and delight customers — all on one platform"

Best for: Small businesses, startups, and enterprises

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Zoho CRM

Zoho CRM

by Zoho

FREEMIUM

"The easiest AI CRM for growth."

Best for: businesses of all kinds

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What each tool does best

HubSpot CRM

  • ✓ HubSpot connects everything — and everyone — in one place to make growing a business easier.
  • ✓ HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
  • ✓ HubSpot aligns marketing, sales, and service around your customer data, so your teams and AI always know what customers need.
  • ✓ All-in-one platform for marketing, sales, and customer service
  • ✓ AI-powered Smart CRM
  • ✓ Seamless collaboration between teams

Zoho CRM

  • ✓ Built with AI at its core
  • ✓ Offers intelligent automation and intuitive design
  • ✓ Provides a multi-agent platform combining AI and human experience
  • ✓ Customizable and user-friendly interface
  • ✓ Advanced analytics and BI capabilities
  • ✓ Built-in AI agents for sales automation

Capabilities compared

Shared (3)

CRM Reporting Contact Management Sales Pipeline

Only on HubSpot CRM (3)

Email Sequences Lead Generation Marketing Automation

Only on Zoho CRM (0)

None unique to Zoho CRM.

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