Alternatives Guide
We compared 14 tools that solve the same problems as HubSpot CRM. The top picks below are ranked by capability overlap, buyer fit, and real customer switches — with an editorial take on who each one's actually for.
Teams usually start looking for alternatives when their scale, budget, or workflow outgrows what HubSpot CRM was designed to handle — or when a more specialised tool does one critical capability better. The alternatives on this page cover the same core problem space but differ meaningfully on pricing model, buyer fit, and depth in specific capabilities.
We may earn a commission from some links on this page. Learn more
★ Partner pick
Close
Meet the CRM built for fast-moving teams.
Our recommendations
Salesforce, known as the #1 AI CRM, offers a comprehensive suite of applications that unify sales, service, marketing, and IT, making it ideal for departments seeking integration. Unlike HubSpot CRM's $20 monthly cost, Salesforce starts at $25 but includes a free tier. Its broad capabilities and AI-driven features make it a strong choice for diverse teams needing extensive functionality.
Freshsales provides an AI-powered CRM solution focused on boosting sales efficiency, priced at $9 monthly, which is more affordable than HubSpot CRM. While it lacks a free tier, its streamlined approach to lead capture and deal closure appeals to cost-conscious teams prioritizing sales speed over extensive feature sets found in Salesforce.
Close caters to fast-moving teams with its conversation-first CRM, priced at $9 monthly. It stands out with built-in communication tools and automation, ideal for small teams in SaaS, fintech, and real estate sectors. Unlike HubSpot CRM and Salesforce, Close eliminates tool sprawl, making it perfect for teams focused on relationship-driven sales and follow-up discipline.
All 14 tools ranked
Copper is the only CRM that's a Recommended for Google Workspace app
Automate your marketing with AI agents.
The only tool you need to launch your online business
AI-Powered Marketing Software that Multiplies Results
Take your marketing to the next level!
Ranking is quality-first. We sort by customer migration data (when businesses cancel HubSpot CRM in Claros and specify a replacement, that pair gets tracked), then capability overlap (derived from our structured capability taxonomy across 260+ tools), then buyer fit (ideal customer profile, pricing model, sales process). Among close matches of similar quality, affiliate partners we've vetted get a small tiebreaker — but affiliate status never moves a poorer match above a better one.
Relevant business problems that HubSpot CRM is commonly used for
Difficulty tracking interactions and history
Struggling to keep track of customer interactions and history? You're not alone.
Inability to analyze customer interactions
SMBs face difficulties in analyzing customer interactions, which hinders understanding cus...
Inconsistent communication with customers
Struggling with inconsistent communication can hinder your customer relationships and busi...
Losing track of leads and potential customers
Struggling to keep track of leads can hinder your business growth and customer relationshi...
Missed opportunities due to lack of reminders
Struggling with missed opportunities? Lack of reminders could be the culprit.
No centralized place for managing contacts
Struggling to keep track of your contacts? You're not alone.
Guides, reviews, and comparisons
