Head-to-Head Comparison

HubSpot CRM vs Salesforce

Side-by-side comparison of capabilities, pricing, and positioning. 5 shared capabilities, 1 unique.

HubSpot CRM

by HubSpot

FREEMIUM

"Build demand, win deals, and delight customers — all on one platform"

Best for: Small businesses, startups, and enterprises

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FROM $25/MO

"The #1 AI CRM"

Best for: customer, prospect

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✓ HubSpot connects everything — and everyone — in one place to make growing a business easier.
✓ HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
✓ HubSpot aligns marketing, sales, and service around your customer data, so your teams and AI always know what customers need.
✓ All-in-one platform for marketing, sales, and customer service
✓ AI-powered Smart CRM
✓ Seamless collaboration between teams

✓ Salesforce brings humans, agents, and platforms together.
✓ Empower every user, in every industry to transform trusted data into actionable insights.
✓ Increase revenue and deliver consistent customer experiences across online, in-store, and mobile channels.
✓ Sell faster, smarter, and more efficiently with AI + Data + CRM.
✓ Deliver excellent customer service with a 360-degree view of your customers.
✓ Build and customise autonomous AI agents to support your employees and customers 24/7.

Shared (5)

CRM Reporting Contact Management Lead Generation Marketing Automation Sales Pipeline

Only on HubSpot CRM (1)

Email Sequences

Only on Salesforce (0)

None unique to Salesforce.