Head-to-Head Comparison
HubSpot CRM vs Keap
Side-by-side comparison of capabilities, pricing, and positioning. 3 shared capabilities, 4 unique.
HubSpot CRM
by HubSpot
FREEMIUM
"Build demand, win deals, and delight customers — all on one platform"
Best for: Small businesses, startups, and enterprises
What each tool does best
HubSpot CRM
- ✓ HubSpot connects everything — and everyone — in one place to make growing a business easier.
- ✓ HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
- ✓ HubSpot aligns marketing, sales, and service around your customer data, so your teams and AI always know what customers need.
- ✓ All-in-one platform for marketing, sales, and customer service
- ✓ AI-powered Smart CRM
- ✓ Seamless collaboration between teams
Keap
- ✓ Messages limit increases from 500 on Tier 1 to 25,000 on Tier 6
- ✓ Number of minutes increases from 100 on Tier 1 to 2,000 on Tier 6
- ✓ Price starts at $24/mo on Tier 2 and goes up to $279/mo on Tier 6
- ✓ Messages: 500 on Tier 1 vs 25,000 on Tier 6
- ✓ Number of minutes: 100 on Tier 1 vs 2,000 on Tier 6
- ✓ Price: Included on Tier 1 vs $279/mo on Tier 6
Capabilities compared
Shared (3)
Contact Management
Marketing Automation
Sales Pipeline
Only on HubSpot CRM (3)
CRM Reporting
Email Sequences
Lead Generation
Only on Keap (1)
Email Marketing