Head-to-Head Comparison
HubSpot CRM vs HubSpot Marketing Hub
Side-by-side comparison of capabilities, pricing, and positioning. 2 shared capabilities, 5 unique.
HubSpot CRM
by HubSpot
FREEMIUM
"Build demand, win deals, and delight customers — all on one platform"
Best for: Small businesses, startups, and enterprises
HubSpot Marketing Hub
by HubSpot
FREEMIUM
"Marketing Software that Grows and Converts Demand"
Best for: New customers and marketing teams
What each tool does best
HubSpot CRM
- ✓ HubSpot connects everything — and everyone — in one place to make growing a business easier.
- ✓ HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
- ✓ HubSpot aligns marketing, sales, and service around your customer data, so your teams and AI always know what customers need.
- ✓ All-in-one platform for marketing, sales, and customer service
- ✓ AI-powered Smart CRM
- ✓ Seamless collaboration between teams
HubSpot Marketing Hub
- ✓ Integrates CRM, content, and campaigns seamlessly
- ✓ Personalized, automated messaging across every channel
- ✓ AI-powered tools for marketing automation
- ✓ Free plan available for up to 2 users
- ✓ Professional Onboarding for a fee of $3,000
- ✓ Enterprise Onboarding for a fee of $7,000
Capabilities compared
Shared (2)
Lead Generation
Marketing Automation
Only on HubSpot CRM (4)
CRM Reporting
Contact Management
Email Sequences
Sales Pipeline
Only on HubSpot Marketing Hub (1)
Email Marketing