Head-to-Head Comparison

Google Analytics vs Hotjar

Side-by-side comparison of capabilities, pricing, and positioning. 2 shared capabilities, 2 unique.

Google Analytics

by Google

FREE

"Get to know your customers."

Best for: Businesses of all sizes

Learn more

Hotjar

"Website Heatmaps & Behavior Analytics Tools"

Learn more

Capabilities compared

Shared (2)

User Behaviour Tracking Web Analytics

Only on Google Analytics (1)

Data Visualization

Only on Hotjar (1)

Customer Feedback

Learn more about Google Analytics Learn more about Hotjar All Google Analytics alternatives