Head-to-Head Comparison
Close vs HubSpot CRM
Side-by-side comparison of capabilities, pricing, and positioning. 3 shared capabilities, 4 unique.
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HubSpot CRM
by HubSpot
FREEMIUM
"Build demand, win deals, and delight customers — all on one platform"
Best for: Small businesses, startups, and enterprises
What each tool does best
Close
- ✓ AI sales agent named Chloe
- ✓ 75% conversion increase
- ✓ 5x MRR growth in 1 year
- ✓ 10x immediate ROI
- ✓ Close combines CRM, communication, automation, reporting, and AI-assisted sales workflows in one platform.
- ✓ Chloe, the AI agent, operates directly inside Close, using CRM context for actions.
HubSpot CRM
- ✓ HubSpot connects everything — and everyone — in one place to make growing a business easier.
- ✓ HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
- ✓ HubSpot aligns marketing, sales, and service around your customer data, so your teams and AI always know what customers need.
- ✓ All-in-one platform for marketing, sales, and customer service
- ✓ AI-powered Smart CRM
- ✓ Seamless collaboration between teams
Capabilities compared
Shared (3)
Contact Management
Email Sequences
Sales Pipeline
Only on Close (1)
Call Tracking
Only on HubSpot CRM (3)
CRM Reporting
Lead Generation
Marketing Automation