Marketing
Organic traffic too low
Your website exists, but nobody finds it. No keyword strategy, no rank tracking, and no idea why competitors show up on page one and you don't.
Without SEO tools, you're flying blind on search. You don't know what your customers are searching for, which pages are ranking (or not), or what your competitors are doing differently. Every month without a strategy is traffic and revenue you're giving to someone else.
Signs you have this problem
- Your website gets almost no traffic from Google
- You don't know which keywords you should be targeting
- Competitors rank above you for your core services
- You've never done a site audit or fixed technical SEO issues
- Content creation feels random — no data behind what you publish
What to look for
- Keyword research tools to find what your customers actually search for
- Rank tracking to monitor your positions over time
- Site audit features to catch technical issues hurting your visibility
- Competitor analysis to see what's working for others in your space
- Backlink monitoring and link-building tools to build domain authority
5 tools we recommend
SEMrush
by Semrush
SEO and digital marketing platform with keyword research and site audits.
The most comprehensive SEO toolkit available. Keyword research, site audits, rank tracking, competitor analysis, and content optimization — all in one platform.
SEO toolset for backlink analysis, keyword research, and competitor research.
Industry-leading backlink database and site explorer. If you care about link building and competitive intelligence, Ahrefs is hard to beat.
SEO software for keyword research, link building, and site auditing.
Beginner-friendly SEO tools with excellent educational resources. The free MozBar browser extension alone is worth installing.
Google Ads
by Google
Online advertising platform for search, display, and video ads.
SEO takes time — Google Ads gets you to page one today. Use alongside SEO to cover both paid and organic while your rankings grow.
Landing page builder and conversion optimization platform.
Once you have traffic, Unbounce helps you convert it. AI-powered landing pages that test and optimize themselves. Pairs perfectly with SEO or ads.