Head-to-Head Comparison

Klaviyo vs Marketo

Side-by-side comparison of capabilities, pricing, and positioning. 2 shared capabilities, 2 unique.

Klaviyo
FROM $20/MO

"AI Email Marketing & SMS | B2C CRM"

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Marketo

Marketo

by Adobe

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Capabilities compared

Shared (2)

Email Marketing Marketing Automation

Only on Klaviyo (1)

SMS Marketing

Only on Marketo (1)

Lead Generation
Learn more about Klaviyo Learn more about Marketo All Klaviyo alternatives