Head-to-Head Comparison

HubSpot Marketing Hub vs Salesforce

Side-by-side comparison of capabilities, pricing, and positioning. 2 shared capabilities, 4 unique.

HubSpot Marketing Hub
FREEMIUM

"Marketing Software that Grows and Converts Demand"

Best for: New customers and marketing teams

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Salesforce
FROM $25/MO

"The #1 AI CRM"

Best for: customer, prospect

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What each tool does best

HubSpot Marketing Hub

  • ✓ Integrates CRM, content, and campaigns seamlessly
  • ✓ Personalized, automated messaging across every channel
  • ✓ AI-powered tools for marketing automation
  • ✓ Free plan available for up to 2 users
  • ✓ Professional Onboarding for a fee of $3,000
  • ✓ Enterprise Onboarding for a fee of $7,000

Salesforce

  • ✓ Salesforce brings humans, agents, and platforms together.
  • ✓ Empower every user, in every industry to transform trusted data into actionable insights.
  • ✓ Increase revenue and deliver consistent customer experiences across online, in-store, and mobile channels.
  • ✓ Sell faster, smarter, and more efficiently with AI + Data + CRM.
  • ✓ Deliver excellent customer service with a 360-degree view of your customers.
  • ✓ Build and customise autonomous AI agents to support your employees and customers 24/7.

Capabilities compared

Shared (2)

Lead Generation Marketing Automation

Only on HubSpot Marketing Hub (1)

Email Marketing

Only on Salesforce (3)

CRM Reporting Contact Management Sales Pipeline
Learn more about HubSpot Marketing Hub Learn more about Salesforce All HubSpot Marketing Hub alternatives