Head-to-Head Comparison
HubSpot Marketing Hub vs Marketo
Side-by-side comparison of capabilities, pricing, and positioning. 3 shared capabilities, 0 unique.
HubSpot Marketing Hub
by HubSpot
FREEMIUM
"Marketing Software that Grows and Converts Demand"
Best for: New customers and marketing teams
What each tool does best
HubSpot Marketing Hub
- ✓ Integrates CRM, content, and campaigns seamlessly
- ✓ Personalized, automated messaging across every channel
- ✓ AI-powered tools for marketing automation
- ✓ Free plan available for up to 2 users
- ✓ Professional Onboarding for a fee of $3,000
- ✓ Enterprise Onboarding for a fee of $7,000
Marketo
- ✓ Native, bi-directional integrations with popular CRMs like Salesforce, Microsoft Dynamics, and Veeva.
- ✓ Sync up to 200,000 records per hour and 2 million records per day.
- ✓ Monitor and optimize CRM sync with detailed dashboards.
- ✓ Execute campaign workflows directly from AI applications and LLMs.
- ✓ Create custom agents and agentic workflows that interact with Marketo Engage data.
- ✓ Marketo Engage occupies the top spot in the Gartner Magic Quadrant for B2B Marketing Automation Platforms.
Capabilities compared
Shared (3)
Email Marketing
Lead Generation
Marketing Automation
Only on HubSpot Marketing Hub (0)
None unique to HubSpot Marketing Hub.
Only on Marketo (0)
None unique to Marketo.