Head-to-Head Comparison

HubSpot Marketing Hub vs Klaviyo

Side-by-side comparison of capabilities, pricing, and positioning. 2 shared capabilities, 2 unique.

HubSpot Marketing Hub

by HubSpot

FREEMIUM

"AI-Powered Marketing Software that Multiplies Results"

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Klaviyo

FROM $20/MO

"AI Email Marketing & SMS | B2C CRM"

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Capabilities compared

Shared (2)

Email Marketing Marketing Automation

Only on HubSpot Marketing Hub (1)

Lead Generation

Only on Klaviyo (1)

SMS Marketing

Learn more about HubSpot Marketing Hub Learn more about Klaviyo All HubSpot Marketing Hub alternatives