Head-to-Head Comparison

GoHighLevel vs HubSpot CRM

Side-by-side comparison of capabilities, pricing, and positioning. 5 shared capabilities, 21 unique.

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GoHighLevel

by GoHighLevel Inc.

14-DAY FREE TRIAL

"Take your marketing to the next level!"

Best for: marketers, agencies, and business owners

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HubSpot CRM

by HubSpot

FREEMIUM

"Build demand, win deals, and delight customers — all on one platform"

Best for: Small businesses, startups, and enterprises

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What each tool does best

GoHighLevel

✓ AI-powered business operating system
✓ All-in-one solution for business growth
✓ Community-driven development
✓ The fastest growing white-label marketing platform for digital agencies.
✓ All-in-one solution for CRM, email marketing, SMS marketing, and more.
✓ User-friendly interface and robust integrations.

HubSpot CRM

✓ HubSpot connects everything — and everyone — in one place to make growing a business easier.
✓ HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
✓ HubSpot aligns marketing, sales, and service around your customer data, so your teams and AI always know what customers need.
✓ All-in-one platform for marketing, sales, and customer service
✓ AI-powered Smart CRM
✓ Seamless collaboration between teams

Capabilities compared

Shared (5)

CRM Reporting Contact Management Email Sequences Lead Generation Marketing Automation

Only on GoHighLevel (20)

AI Chatbot Agent AI Voice Agent Business Phone System Calendar Scheduling Call Tracking Chatbot Document Management Email Marketing Forms & Surveys Funnel Builder Invoicing Landing Pages Live Chat Membership & Courses Reporting & Dashboards Reputation Management SMS Marketing Social Media Scheduling Web Hosting Workflow Automation

Only on HubSpot CRM (1)

Sales Pipeline

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