Head-to-Head Comparison
ActiveCampaign vs Salesforce
Side-by-side comparison of capabilities, pricing, and positioning. 2 shared capabilities, 4 unique.
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14-DAY FREE TRIAL
"Marketing automation for any business"
Best for: small teams and businesses
What each tool does best
ActiveCampaign
- ✓ Single sign-on (SSO) only on Enterprise tier
- ✓ Premium CRM integrations only on Enterprise tier
- ✓ Custom reporting included in plan only on Enterprise tier
- ✓ Landing pages not included on Starter tier
- ✓ Predictive sending only on Enterprise and Pro tiers
- ✓ Active Intelligence for smarter automation
Salesforce
- ✓ Salesforce brings humans, agents, and platforms together.
- ✓ Empower every user, in every industry to transform trusted data into actionable insights.
- ✓ Increase revenue and deliver consistent customer experiences across online, in-store, and mobile channels.
- ✓ Sell faster, smarter, and more efficiently with AI + Data + CRM.
- ✓ Deliver excellent customer service with a 360-degree view of your customers.
- ✓ Build and customise autonomous AI agents to support your employees and customers 24/7.
Capabilities compared
Shared (2)
Contact Management
Marketing Automation
Only on ActiveCampaign (1)
Email Marketing
Only on Salesforce (3)
CRM Reporting
Lead Generation
Sales Pipeline