Head-to-Head Comparison
ActiveCampaign vs HubSpot Marketing Hub
Side-by-side comparison of capabilities, pricing, and positioning. 2 shared capabilities, 2 unique.
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14-DAY FREE TRIAL
"Marketing automation for any business"
Best for: small teams and businesses
HubSpot Marketing Hub
by HubSpot
FREEMIUM
"Marketing Software that Grows and Converts Demand"
Best for: New customers and marketing teams
What each tool does best
ActiveCampaign
- ✓ Single sign-on (SSO) only on Enterprise tier
- ✓ Premium CRM integrations only on Enterprise tier
- ✓ Custom reporting included in plan only on Enterprise tier
- ✓ Landing pages not included on Starter tier
- ✓ Predictive sending only on Enterprise and Pro tiers
- ✓ Active Intelligence for smarter automation
HubSpot Marketing Hub
- ✓ Integrates CRM, content, and campaigns seamlessly
- ✓ Personalized, automated messaging across every channel
- ✓ AI-powered tools for marketing automation
- ✓ Free plan available for up to 2 users
- ✓ Professional Onboarding for a fee of $3,000
- ✓ Enterprise Onboarding for a fee of $7,000
Capabilities compared
Shared (2)
Email Marketing
Marketing Automation
Only on ActiveCampaign (1)
Contact Management
Only on HubSpot Marketing Hub (1)
Lead Generation