Head-to-Head Comparison
ActiveCampaign vs HubSpot CRM
Side-by-side comparison of capabilities, pricing, and positioning. 2 shared capabilities, 5 unique.
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14-DAY FREE TRIAL
"Marketing automation for any business"
Best for: small teams and businesses
HubSpot CRM
by HubSpot
FREEMIUM
"Build demand, win deals, and delight customers — all on one platform"
Best for: Small businesses, startups, and enterprises
What each tool does best
ActiveCampaign
- ✓ Single sign-on (SSO) only on Enterprise tier
- ✓ Premium CRM integrations only on Enterprise tier
- ✓ Custom reporting included in plan only on Enterprise tier
- ✓ Landing pages not included on Starter tier
- ✓ Predictive sending only on Enterprise and Pro tiers
- ✓ Active Intelligence for smarter automation
HubSpot CRM
- ✓ HubSpot connects everything — and everyone — in one place to make growing a business easier.
- ✓ HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
- ✓ HubSpot aligns marketing, sales, and service around your customer data, so your teams and AI always know what customers need.
- ✓ All-in-one platform for marketing, sales, and customer service
- ✓ AI-powered Smart CRM
- ✓ Seamless collaboration between teams
Capabilities compared
Shared (2)
Contact Management
Marketing Automation
Only on ActiveCampaign (1)
Email Marketing
Only on HubSpot CRM (4)
CRM Reporting
Email Sequences
Lead Generation
Sales Pipeline